Being a coolhunter, Xtina probably already was aware of this, erm, phenomenon. But for the less ‘in the know’ of us, here it is:Trendspotting is the new, er, trend, rendering trendspotters too trendy, a fact which, apparently, makes them quite expendable: “… [I]t’s no longer enough to be aware of “sext messaging” or video blogs or the drive-in movie revival.” (What are these things?) “The real money and prestige are now bestowed on those who can translate the cultural hieroglyphics and the “whys” behind these blips.” First, I applaud the author for the phrase “cultural hieroglyphics”. Second, I thought that we could all benefit from knowing that the trend of trendspotting has become too trendy. That’s about it.