So, like, I was reading this article about how Ford will be renaming their big bland sedan, from Five Hundred to Taurus - a badge being resurrected after a) a ten-year trip to oblivion and b) recently ceasing production of the old model.

Pretty dull stuff, not the typical OM fare, right? But then, burried in the statement from Ford brass, is this buzzword which is not worth ignoring: Simplexity. According to them, Starbucks is simplex. See, it is simple to understand what they offer, but in actuality, you can order (supposedly) something north of 60,000 combinations of coffeedrink there. And that, my friends, is Simplexity. Really complex, but it just seems simple. Got it?